International Patient Demand Index
Who searches for treatment in Türkiye, from where, for which procedures and in which languages: a quarterly, citable dataset built from search demand in 41 countries, released under CC BY 4.0.
In the 12 months to August 2026, people in 41 countries searched for medical treatment in Türkiye about 227,920 times a month. The largest source market is the United Kingdom (58,960 searches a month), followed by the United States (42,910) and Germany (23,740). Hair transplant is the most-searched procedure (93,370 a month), ahead of dental; roughly 90% of all demand is for aesthetic and dental procedures.
Four numbers that describe the market
Every figure below is computed from the dataset; the percentages compare the latest three months with the three months before.
Largest market
United Kingdom58,960 searches a month, led by dentalMost-searched procedure
Hair transplant93,370 searches a month across all markets (+9.6% quarter on quarter)Fastest-growing major market
Germany+19.4% quarter on quarter, 23,740 searches a monthOverall trend
-2.1%total demand, latest quarter vs the previous one; -3.4% vs the first quarter of the windowWhere the demand comes from
Monthly searches for treatment in Türkiye by country, all measured languages combined. Brand-name searches are excluded and reported further down.
Top 12 markets — searches a month
Q3 2026 · 12 months to August 2026 · Semrush regional databases · CC BY 4.0
| # | Market | Region | Searches / month | Top procedure | Aesthetic & dental | Quarter on quarter | Avg. CPC (USD) |
|---|---|---|---|---|---|---|---|
| 1 | United Kingdom | Europe | 58,960 | Dental | 95% | -8.0% | 3.97 |
| 2 | United States | North America | 42,910 | Hair transplant | 94% | +6.2% | 3.21 |
| 3 | Germany | Europe | 23,740 | Hair transplant | 97% | +19.4% | 3.02 |
| 4 | Qatar | Middle East | 11,730 | Treatment in Türkiye (general) | 15% | +6.6% | 2.11 |
| 5 | France | Europe | 10,080 | Hair transplant | 85% | -12.7% | 2.67 |
| 6 | Canada | North America | 9,680 | Hair transplant | 92% | -2.3% | 2.29 |
| 7 | Italy | Europe | 9,060 | Hair transplant | 98% | -33.5% | 0.33 |
| 8 | Netherlands | Europe | 7,830 | Hair transplant | 93% | -12.9% | 1.72 |
| 9 | Australia | Oceania | 7,410 | Dental | 97% | -9.7% | 1.91 |
| 10 | Ireland | Europe | 7,320 | Dental | 97% | -21.1% | 4.09 |
| 11 | Poland | Europe | 7,190 | Hair transplant | 99% | -2.8% | 1.65 |
| 12 | Sweden | Europe | 2,870 | Hair transplant | 97% | +13.3% | 2.95 |
| 13 | Belgium | Europe | 2,530 | Hair transplant | 86% | -8.9% | 2.16 |
| 14 | Austria | Europe | 2,390 | Hair transplant | 96% | -29.8% | 2.59 |
| 15 | India | Asia | 2,390 | Hair transplant | 81% | +59.5% | 0.52 |
| 16 | Switzerland | Europe | 2,270 | Hair transplant | 97% | -14.9% | 3.65 |
| 17 | Romania | Europe | 2,250 | Hair transplant | 88% | +14.9% | 1.81 |
| 18 | Russia | CIS | 2,150 | Hair transplant | 93% | +44.3% | 0.85 |
| 19 | United Arab Emirates | Middle East | 2,070 | Hair transplant | 88% | +8.2% | 1.96 |
| 20 | Norway | Europe | 1,810 | Hair transplant | 97% | -4.6% | 3.24 |
| 21 | Saudi Arabia | Middle East | 1,700 | Hair transplant | 81% | +18.1% | 2.53 |
| 22 | Spain | Europe | 1,660 | Hair transplant | 93% | -40.6% | 0.23 |
| 23 | South Africa | Africa | 1,340 | Hair transplant | 96% | -22.7% | 1.70 |
| 24 | Denmark | Europe | 1,080 | Hair transplant | 94% | +3.9% | 3.29 |
| 25 | Bulgaria | Balkans | 700 | Treatment in Türkiye (general) | 40% | -8.0% | 1.52 |
| 26 | Greece | Europe | 650 | Hair transplant | 92% | -4.6% | 2.26 |
| 27 | Nigeria | Africa | 640 | Hair transplant | 50% | +19.8% | 0.99 |
| 28 | Egypt | Middle East | 570 | Hair transplant | 84% | +23.3% | 0.92 |
| 29 | Kuwait | Middle East | 500 | Hair transplant | 84% | +19.3% | 1.67 |
| 30 | Ukraine | CIS | 380 | Hair transplant | 66% | -2.1% | 0.54 |
| 31 | Serbia | Balkans | 300 | Hair transplant | 80% | +26.5% | 1.44 |
| 32 | Israel | Middle East | 260 | Body & breast | 92% | +6.1% | 1.01 |
| 33 | Jordan | Middle East | 240 | Treatment in Türkiye (general) | 63% | +75.5% | 0.56 |
| 34 | Kazakhstan | CIS | 200 | Treatment in Türkiye (general) | 45% | +10.7% | 1.46 |
| 35 | Morocco | North Africa | 190 | Hair transplant | 79% | -20.5% | 1.01 |
| 36 | Algeria | North Africa | 190 | Treatment in Türkiye (general) | 53% | +10.6% | 0.53 |
| 37 | Oman | Middle East | 180 | Hair transplant | 72% | +28.9% | 1.08 |
| 38 | Libya | North Africa | 180 | Hair transplant | 89% | +30.9% | 0.30 |
| 39 | Tunisia | North Africa | 120 | Hair transplant | 75% | -9.1% | 0.75 |
| 40 | Bahrain | Middle East | 100 | Hair transplant | 100% | +46.7% | 3.16 |
| 41 | Azerbaijan | CIS | 100 | Hair transplant | 60% | +64.2% | 0.43 |
What people want to travel for
Monthly searches by procedure family across all 41 markets, with the share of total demand and the three markets that drive each one.
Hair transplant
93,37041.0% of demand · +9.6% quarter on quarter
- United States20,100
- Germany14,150
- United Kingdom10,880
Dental
64,25028.2% of demand · -8.3% quarter on quarter
- United Kingdom30,840
- United States12,500
- Germany3,890
Body contouring & breast
19,8508.7% of demand · -6.9% quarter on quarter
- United Kingdom6,500
- United States3,010
- Germany2,420
Treatment in Turkey (general)
16,7807.4% of demand · +1.9% quarter on quarter
- Qatar9,950
- United States1,550
- France1,080
Facial surgery (rhinoplasty, facelift)
16,5007.2% of demand · -29.7% quarter on quarter
- United Kingdom4,800
- United States3,240
- Germany1,180
Bariatric (weight-loss) surgery
5,5302.4% of demand · -11.7% quarter on quarter
- United Kingdom1,890
- Germany1,130
- United States700
Plastic surgery (general)
4,6302.0% of demand · -27.1% quarter on quarter
- United Kingdom1,310
- France860
- United States550
IVF & fertility
3,3401.5% of demand · -13.1% quarter on quarter
- United Kingdom1,360
- United States500
- France420
Eye surgery
1,7000.7% of demand · +9.9% quarter on quarter
- United Kingdom700
- Netherlands250
- Germany230
Cancer treatment
1,1200.5% of demand · +72.5% quarter on quarter
- United States370
- Canada210
- Netherlands170
Health check-up
3300.1% of demand · -16.3% quarter on quarter
- United States90
- United Kingdom60
- Germany50
Other medical (orthopaedics, cardiac, transplant)
5200.2% of demand · — quarter on quarter
- United Kingdom150
- Nigeria80
- United States80
Twelve months of demand, by region and language
Total monthly searches, all markets
Monthly volumes rebuilt from each query’s 12-month trend; the last bar is the most recent month in the window.
By region
By query language
“Local language” covers German, Dutch, French, Italian, Spanish, Polish and Romanian query sets in their home markets; Arabic and Russian sets were run in the Gulf, North Africa and CIS markets.
Brand searches, reported separately
Searches for Acıbadem and its group hospitals by name total about 52,580 a month and are excluded from the index. Most come from countries where the group operates hospitals.
Methodology and limits
- Source: Semrush regional keyword databases, 12-month average monthly volume and relative monthly trend, read in September 2026.
- Query sets: 60 English procedure phrases in every market; local-language sets in German, Dutch, French, Italian, Spanish, Polish, Romanian, Russian and Arabic where the market speaks them. Every query names Türkiye or Istanbul.
- Categories are assigned by procedure family; “treatment in Türkiye (general)” holds hospital and destination queries without a procedure and can include non-travel intent.
- Quarter-on-quarter compares months 10–12 with months 7–9 of the window. Brand-name queries are excluded; single-month spikes are excluded and flagged in the CSV.
- Search demand is an intent signal, not a count of patients; small markets carry rounding noise and should be read as ranges.
Quote it, chart it, republish it
Creative Commons Attribution 4.0: free to use with a link to this page. The CSV carries every query, market, language, volume, CPC and 12-month trend.
Suggested citation
Acibadem International (2026). International Patient Demand Index, Q3 2026 edition. https://acibademinternational.com/patient-demand-index/ (CC BY 4.0) Row-level data, methodology notes and the anomaly flags are inside the CSV header.
Embed the market chart
The embed carries a source link and updates automatically with each quarterly edition.
Reading the index
What does the International Patient Demand Index measure?+
The average monthly number of Google searches, in 41 countries and nine languages, for procedures and treatment in Türkiye: for example "hair transplant turkey", "Haartransplantation Türkei" or "زراعة الشعر في تركيا". It is a measure of expressed interest in travelling to Türkiye for care, not of patient numbers.
Where does the data come from?+
From Semrush regional keyword databases, read in September 2026 for the 12 months to August 2026. Each market was queried with the same English set of 60 procedure phrases plus a local-language set where the market has one. Semrush reports 12-month average monthly volumes and a relative monthly trend.
How are quarter-on-quarter changes calculated?+
Each query’s monthly volume is rebuilt from its 12-month trend, then the latest three months are compared with the three months before. Changes on very small bases can look dramatic; the market and procedure tables therefore show the volume next to every percentage.
Why are brand searches excluded from the totals?+
Searches for Acıbadem, Bel Medic, City Clinic or Tokuda by name express interest in a specific provider, often domestic, rather than in travelling to Türkiye. They are reported separately so the index stays comparable across markets and providers.
Which queries were excluded as anomalies?+
Thirteen queries whose volume came from a single month (a viral spike) were removed from the totals but are kept in the CSV, flagged. The largest was "greffe de cheveux istanbul" in France, which registered its whole annual volume in one month.
Can I quote or republish this data?+
Yes. The dataset is released under Creative Commons Attribution 4.0: quote, chart and republish it freely with a link to this page as the source. The CSV and the embeddable chart are provided for that purpose.
Does search demand equal patient numbers?+
No. It measures how many people research treatment in Türkiye, which is an early signal of demand. Official patient statistics are published separately by the Turkish Ministry of Health and TÜİK; this index complements them with market-level and procedure-level detail that those statistics do not break out.
How often is the index updated?+
Quarterly. Each edition keeps the same query sets so editions are comparable; new markets or languages are added as separate rows and noted in the methodology.
Quarterly, with the same query sets
Market breakdowns, custom cuts or an interview about the findings: press requests are routed to the group’s corporate communications team.